Ever since accessing casino experiences via online platforms became possible, what was once a niche industry has gained a global following. Online platforms make it easy and convenient to access entertainment from anywhere. Surprisingly, studies show that the number of online gamblers is currently 176 million, with anticipations that it could reach 210 million by 2025.
Looking at the market size, Statista thinks it could reach $9727 billion in 2024 and grow by a CAGR of 6.46% in the next few years. But why do you think this sector might actually make such significant strides in the coming days, as many experts believe? Well, if you have such questions, this article will come in very handy, so you will do well to continue reading.
Anyone who’s been in business for some time can agree that customer experience is not something to ignore if you want long-term success. In fact, studies claim that up to 81% of companies agree that customer experience is a competitive differentiator. That explains why the top 10 online casinos in many countries are prioritizing this to stay ahead.
Of course, the kind of experience we have with brands greatly determines whether we will do business with them again. And it’s not only that. According to Esteban Kolsky, about 72% of consumers share positive experiences with at least six people, providing good grounds for a business to grow organically.
For instance, you may have seen some casinos offering personalized experiences. Do you actually know that, according to Ninetailed, close to 90% of leading marketers agree that personalization greatly contributes to business success?
Given that more than 80% of customers love such experiences, tailoring casino products can really be a great way to keep players hooked to your platform. Think of it as visiting a platform and immediately finding recommendations that perfectly align with your preferences – the hassle of finding a favorite option among the thousands of available variations is eliminated.
The online casino industry is also quite innovative and forward-thinking. It always seems as though there is something new every day, especially in genres like slots. As a result, players from all walks of life can participate in a theme that appeals to them, whether ancient mythologies, adventure, magic, horror, etc. And as many tastes are appealed to, more players end up joining the sector.
With the rising number of cybercrimes, who wants to engage in an insecure environment? A recent WifiTalents report showed that about 78% of gambling businesses experienced a cyberattack within the last year. Since more people are joining this sector, cybercriminals now view it as a prime target. But remember, modern players are more discerning and can tell whether a platform complies with security standards or not.
And this is not something that draws the attention of a few; some studies show that nearly two-thirds (65%) of online gamblers are concerned about their safety. Good enough, operators are stepping up their efforts to ensure that you can gamble in a safe and secure environment. Let us use two-factor authentication, for instance.
This infrastructure can actually reduce exposure to automated attacks by 99.9% and bulk phishing scams by 96%. So, even if your password is compromised, the extra security layer helps to avoid further harm.
Another popular security measure you may have encountered in online casinos is SSL encryption. This security protocol protects data sent over the internet by encrypting communications between a client and a server. It takes advantage of asymmetric encryption to secure client and server sessions and symmetric encryption to exchange data within the secured session.
And, of course, artificial intelligence is also making waves in the industry. Known for its enormous computational capacity, it allows operators to detect fraud in real time and apply corrective measures. You can imagine how much capital and time it can cost to monitor the activities of thousands of visitors manually. But with AI, all that can happen within a matter of seconds. These security efforts have a way of improving customer trust, thus encouraging them to return.
There are several things that make up a complete casino experience, including bonuses. Seeing that the industry has become very competitive, operators have diversified how they use things like bonuses to keep players engaged. These perks greatly contribute to the overall gameplay as they can help you learn some new skills and try new games in a risk-free environment, whether online casino games for real money or any other type.
Almost everyone loves bonuses, not just online gamblers. In fact, according to Zinrelo, more than 80% of customers claim that loyalty programs greatly influence their purchase decisions. And do you know what? If you can improve customer retention by just 5% using bonuses, you can actually begin to see revenue increases of anywhere between 25 and 95%. So, it makes all the sense to see this industry growing because of the available engaging bonuses.
Almost everyone agrees that the online casino industry is on a rising trajectory. Even the statistics themselves tell it all. Thankfully, tech improvements have made it possible for operators to innovate their products and provide experiences that keep players hooked on their screens.
That’s not all. To make the gameplay even more engaging, casino companies diversify their bonus offerings to stand out. With all these happening in the industry, it is very obvious that it will continue to grow in the coming days.
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