How Online Casinos Are Competing with Streaming and Gaming Platforms

The biggest challenge for any company, but particularly entertainment companies, is the finite attention market. At the end of the day, there are so many people, and only so much time to give. Each and every potential customer ultimately only has 24 hours of their time to give, and a significant chunk of that is immediately taken by sleep and other necessities, not to mention the 8-hour-plus workday most of us live around.

This means that online casinos are competing with the same limited attention market as streaming and gaming platforms. All three benefit from prolonged game or watch times, after all, which means they’re largely in competition for the same limited hours a person has to give.

Streaming and more traditional gaming platforms, however, have higher budget content, which may seem like it puts online casinos out in the lurch, except online casinos have a few big benefits up their sleeves:

The Multi-Screen Engagement (“Screen Stacking”)

People are increasingly (current estimates place the figure around 86%) using two screens at once, meaning they may be playing a game or scrolling through social media on their phones while watching a series or movie on their TVs. It’s this multi-device engagement that provides online casinos the perfect opportunity to fit in alongside the big streaming giants.

A player could enjoy a few rounds of slots on Kanuuna.com while watching a movie, or even commit to a bigger live casino game if they’re watching something on the TV they’ve seen before. This is particularly true with TV ads. An ad comes on, the game comes out, and online casinos enjoy a win in the attention market.

Short and Sweet Gametime

The short and sweet playtime of online casino games means that they can be fit into a lot more of the short “dead” times throughout the day. This could be the time it takes to get to work during a commute if you take public transport or the time you spend waiting for a coffee or an appointment with your doctor. These small periods of time aren’t enough to really get into watching a show or playing a AAA game, but they’re perfect for a game of slots, and that’s where online casinos really outshine streaming and more traditional gaming platforms.

Increased Security for a Safe Experience

Locked services like online casinos need every player to be fully verified before use. This means players don't need to worry about sharing the space with an AI bot. If the online casino has any type of social feature, players can rest assured that they’re talking to real humans, and real humans only.

Massive Game Libraries

Online casinos have massive game libraries that are only getting bigger thanks to the huge number of developers working behind the scenes. This means that gamers have every opportunity to enjoy fresh new content every day. While streaming services certainly offer massive catalogues, they are ultimately still limited due to the higher production required. The gaming industry faces a similar problem: big AAA titles come out only a few times per year, and while there are plenty of indie games, the price point per game deters customers, giving online casinos the edge they need over the competition.